Have you tweeted recently? Did you notice something different when you did it? Not? We tell you what happened.
Punctual, brief and without many details, Twitter notified through its official account the arrival of certain changes: «We have made some updates. One is the modification in the typography, to improve the speed (when the page loads) and the readability «, announced Twitter on its official account.
BBC Mundo contacted Twitter for more details about the decision. The answer was that, for the moment, all they had to say was what was read in the tweet mentioned above.
Helvetica Neue will be the default font from now on. «It is a setback in the decision that the company took a few months ago to start using the Gotham typeface,» explains Adario Strange, of the specialized publication in technology Mashable.
Until May of this year, Helvetica Neue was used, that month it was changed to Gotham, now, it returns to Helvetica Neue.
When announcing the change of font, the company also reported that it had introduced new colors for the profile in order to facilitate the sending of tweets and messages.
Strange notes that the changes will allow users to communicate more quickly. For example, when you click to send a message, while in the profile of the person or organization you want to contact, a box appears that automatically includes the username in question: @BBC World if you want to tell us what you think.
Samantha Murphy, also of Mashable, explains that Twitter tends to do low-key tests with the modifications it wants to make before implementing large-scale changes. The experiments regarding the introduction of new elements are done with few randomly chosen users.
For his part, Jacob Kastrenakes, from The Verge, a website specializing in technology issues, believes that Twitter corrected the mistake it made in May. You think that, at that time, people reacted negatively. «Now it looks so much better, we can all breathe a sigh of relief and navigate twiter.com in comfort once again,» he said.
The reaction of users to this new change was mixed. Some have not noticed anything. A few appreciate it, others criticize it and there are those who take the opportunity to air their dissatisfaction with the operation of other elements of the microblogging site.
@jademarisa says he’s happy about the changes. «Thanks for the typography, it looks great :)». Instead, in the opinion of @whitesidesmcvey, the font selected by Twitter is uglier as time goes by.
@icystorm you wonder if customer service can be updated so that it can really be effective. The ad was retweeted 1,275 times.
The use of the new typeface is made public almost a week after Christian Oestlien of Twitter announced a redesign in the access section that took months. «The first major update in three years. Congratulations, team!» He said at the time.