For the vast majority of younger users, sites like Facebook or Twitter are real gateways to the rest of the content on the web.
According to the latest figures from the digital market analysis agency, comScore, while internet use grew 9% in the last year, visits to social networks increased 16%.
Latin America is not only part of this movement but is also at the forefront of other regions in the world.
It is, in fact, the area of the planet that spends the most hours on social networks with an average of 8.67 hours each month on them. In Europe that average is 8.07 hours per month, in North America it is 6.08.